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Terms of Service

Last updated September 28, 2026. The ground rules for your free strategy call and any work we do together — in plain language, no fine print.

The short version

These are the ground rules for using our site and working with us. We wrote them in plain language on purpose — we work with local businesses, and nobody likes a contract full of fine print.

By booking a call or using our site, you agree to these terms. If you become a client, a simple month-to-month agreement covers the specifics — no contract, cancel anytime.

Using our site

This site is here to help you learn about us and book a free strategy call. A few basics:

  • Don't misuse the site or try to break it.
  • Don't scrape, copy, or resell our content.
  • You're responsible for any info you submit through our forms.

Our services

We help home service, contractors of any kind, and local businesses get found on Google and get chosen over the competition. That can include your website, local search, reviews, and automation.

The free strategy call is exactly that — free and no pressure. It's a conversation, not a contract. Nothing is owed or committed until we both agree to move forward in writing.

If you become a client

When you hire us, the details of your services and monthly fee live in a simple agreement we both sign. These terms cover the basics that apply to all client work:

  • Our services are billed monthly, in advance, on a recurring schedule.
  • There's no contract and no long lock-in — you stay because the work is working.
  • You can cancel anytime. Just let us know before your next billing date and we'll stop your recurring billing.
  • You give us what we need to do the job — access, approvals, and timely answers.

What we need from you

Marketing works best as a two-way street. To get real results, we need:

  • Accurate, honest info about your business and service area.
  • Reasonable, timely responses so we're not stuck waiting on approvals.
  • Access to the accounts and tools we need to do the work.

Who owns what

You own your business name, logo, photos, and any content you give us. We own the materials and methods we create until you've paid in full — then the finished, paid-for work is yours to use.

We may show our work in a general portfolio or case study, but we'll never share your private details or contact info without your okay.

Platforms we don't control

A lot of our work happens on platforms we don't own or control — Google Search, Google Maps, review sites, and others run by big companies that set their own rules. We don't get a vote on how they rank businesses, and they can change their rules anytime without asking us.

We follow best practices and stay on top of changes, but the final outcome on any of those platforms is out of our hands. We can't guarantee a specific ranking, placement, or result on a platform we don't run.

Reviews & testimonials

We help you ask happy customers for honest reviews. We never post fake reviews, buy reviews, or write them for you. All reviews must come from real customers about real jobs.

Whether a customer actually leaves a review, and whether a review platform keeps it, is out of our control.

SMS Terms & Conditions

These terms apply when you ask us to send you text messages — like your free Google presence audit or service updates.

  • By providing your phone number and choosing to be texted, you consent to receive recurring and one-time text messages from Caliber Vision at the number you gave us.
  • Message frequency varies. We typically text about your audit and, if you become a client, your account and appointments.
  • Standard message and data rates may apply from your wireless carrier.
  • Reply STOP to any message to opt out and stop receiving texts. Reply HELP for help. You may also email us to opt out.
  • We don't sell or rent your number, and we don't share it for third-party marketing.
  • We're not liable for delayed or undelivered messages caused by your carrier or device.
  • You must be 18 or older to consent to texts, and the number you give us must be yours or one you're authorized to use.

No guaranteed results

Here's the honest truth: marketing isn't a light switch, and no agency can guarantee exact calls, rankings, or revenue. We work hard and stand behind our methods, but the final results are out of our hands.

Where you rank, how many calls come in, and how many customers choose you depend on things we don't control — your market, your competition, the platforms' rules, the quality of your service, and how well we work together. We improve your odds and do the work right, but we can't promise a specific outcome.

Limitation of liability

We're responsible for doing our work with care and honesty. To the extent the law allows, we're not liable for indirect or unpredictable losses, or for things outside our control — like a platform changing its rules or a market shift.

Canceling anytime

There's no contract, so canceling is simple. Either side can end the working relationship at any time — just let us know before your next billing date and we'll stop your recurring billing.

If you cancel in the middle of a billing cycle, you keep access through the end of that paid month. We'll hand off what's ours to hand off so you're not left stuck.

Changes to these terms

If we update these terms, we'll post the new version here with a new effective date. Keep working with us after a change, and you're agreeing to the updated terms.

Contact us

Questions about these terms? Email us and we'll give you a straight answer.